North County San Diego has a long agricultural tradition, and its mild climate allows many crops to grow throughout the year. Farmers markets give residents a way to buy fresh produce, flowers, baked goods and other products directly from growers and makers. A little planning can make your visits more enjoyable and rewarding.
Why Shop at a Farmers Market
Produce sold at a farmers market is often harvested close to the time of sale, which can mean better flavor and freshness. Buying directly from growers lets you ask how food was grown, discover less common varieties and support local farms. Many markets also offer prepared foods, live music and community activities.
Check Current Schedules
Market days, hours and locations change, and some markets operate only during certain seasons. Before you go, check the market's own website or social media page, or the listings maintained by county agricultural and farm bureau organizations. Weather and holidays may also affect schedules.
What Grows in Southern California
While exact timing varies from year to year, here is a general idea of what shoppers may find:
- Spring: strawberries, artichokes, peas, asparagus, citrus and leafy greens.
- Summer: tomatoes, peppers, stone fruit, melons, corn and herbs.
- Fall: apples, pears, pomegranates, squash, persimmons and avocados.
- Winter: citrus, kale, cauliflower, broccoli, beets and root vegetables.
Avocados, citrus and flowers are often available for much of the year in the region.
Shopping Tips
- Go early for the best selection, or go late if you want to look for end-of-day deals.
- Bring reusable bags and a small cooler for delicate items on warm days.
- Carry small bills and cards, since some vendors accept only certain payment methods. Many markets accept CalFresh/EBT, and some offer matching programs for fresh produce, so ask at the market information booth.
- Walk the whole market first to compare quality and prices before you buy.
- Ask for samples and for advice on how to store and prepare unfamiliar items.
Plan Meals Around What You Find
Let the season guide your menu. Buy what looks best and use quick preparations such as roasting, grilling or tossing in a salad. Store leafy greens wrapped in a towel in the refrigerator, keep tomatoes at room temperature and use berries within a few days. Freeze or preserve extra fruit when it is abundant.
Learn About Labels
Terms such as certified organic, pesticide-free or locally grown have different meanings. Certified organic items must meet national standards, while other claims may not. Ask vendors about their practices if the label is not clear. Many small farms use sustainable methods even if they are not certified.
Make It a Community Outing
Bring family, visit your favorite vendors and try something new each week. Markets are a good place to meet neighbors and learn about local events. Respect posted rules, including those for pets and parking.